Adapting packaging to fit cultures is becoming the new norm for companies. However, cultures are now shaping the packaging preferences that are there too.
One example of this is the distinction between Japanese and Indian packaging, where in Japan, minimalism and brighter, more cartoony characters work, whereas in India, bolder colors make a larger statement.
The way culture works does shape the packaging preference. If you’re not careful, you might use the wrong one. That’s why here we’ll go over how to make sure your packaging transcends world boundaries, making it something that will enhance all of your expectations.
The Unboxing Rituals around the world.
Some cultures also take into account unboxing and excitement.
Some cultures take it slow, where they want to unwrap and look at every single one. Others will just tear into the package. If you’re working with a culture that wants the item without waiting, then make sure your packaging doesn’t have too much fluff to it. If the experience plays a major part, make sure to add some content that incorporates the ultimate experience.
Protection is another. In places like Asia, it might be important to have protection, especially from being knocked and jostled round city streets. Some as well are also getting rid of bags, meaning that they’re able to be kept in cloth bags people buy, so you want to make sure that the product has some kind of protection for those short, but busy travels.
Other places where people might order from far away and live out in more expansive areas might need something with more rigorous outer packaging, in order to protect from the elements.
Then, there's gift giving. You don’t want to use black in China for example, for that signifies death. Reds and golds mean fortune, and if you want to convey that the gift will give good fortune, you’ll be happy about that.
Symbols and Colors to Consider
You also need to consider the symbols and colors of your items. If you know that a culture doesn’t take too kindly to having the first name at the forefront, and start with a surname, make sure to do that.
We mentioned black meaning death in China, but other places it means sleek and modern. Being mindful of the icons and the color codes that are there will make packaging like this better for all that are involved.
Shipping to Adapt to Locales
If you’re someone who wants to adapt switching to locales without rebranding, you should look at different ways to make your current packaging friendly for all.
One example is language switching. Some boxes can be switched to different languages, and that of course means that they’ll be adaptable to multiple places.
Modular inserts are another. These inserts will modulate and change the nature of such packaging, offering you a better, stronger packaging experience than before.
With cross-cultural unboxing, you want the packaging to be in a way where it’s accessible for all. Some companies have made an overall global packaging that serves to please everyone, regardless of where they’re from. Others have looked into making certain packaging for the localized areas, and getting translators to help with ensuring the accuracy of such items.
Overall, you want to have your packaging not only meet, but exceed customer expectations on a global front. If you’re able to do that, and do it successfully, you’ll not only have happy customers, but returning ones as well that will be happy to spread the word of your packaging benefits to others that are out there as well too.
No comments:
Post a Comment