Thursday, 23 November 2017

Tips for Essential Product Packaging Design

Most people hold the notion that packaging is often done only to protect what is inside which is a wrong perception. Despite the fact that the main purpose of packaging is to protect whatever is inside, the main objective of packaging design is to create attraction. Your package should primarily act as your product ambassador. That is why it is important to invest in a packaging design that will keep you on the edge and give you a competitive advantage whether you are selling online or offline. The following are packaging design tips that will no doubt put you on a different level.

Tip one: Understand your Customers 

When creating a package, knowing the needs of your customers is vital. It is what will motivate the type of packaging design you will come up with. For instance, if your packaging is directed towards young men of ages between 16 to 25 then it will have a great distinction compared to if you were targeting ladies aged between 35 to 45 years. This is the kind of information which should drive tour packaging design.

Tip Two: Be precise in terms of wording

When it comes to a great packaging design, simplicity is golden. You should use a few and simple words such that when a customer comes across your product they can quickly tell what it is meant for and which brand it is. You should be aware that on average a customer takes approximately 4 seconds to look at a product on the store shelve. Consequently, you should avoid verbosity and fancy fonts that can easily deter a customer’s attention. Besides, ensure that you only include relevant information about the product.

Tip Three: Try Multiple Designs 

It doesn’t matter how well a package design appears, it is always important to ensure that your customers respond to it. For that reason, you should pick several designs and put it to test with say a focus group and determine if their response is in line with your objective with the packaging design. This will also help you to make any changes that you deem necessary depending on the responses from the focus group.

Tip Four: Stay up to Date 

No design however great it is can stand the test of time. That is why you should always be on the lookout trying to find out areas of improvement for your existing packaging supplies. Do not assume that your packaging brand is perfect and doesn’t require improvement.

Tip Five: Let Perfection be your Theme always 

Creating a quick and long-lasting impression on customers does not come easy. That is why you should work day and night to ensure that you create a packaging design that is super. It should be something which creates attention of even customers who might not be interested in the product. Try to imagine yourself as a customer and think of a brand or packaging design that you can’t avoid setting eyes on.

Tip Six: Quality printing 

There’s no other way to achieve great packaging design than having the best quality material. Remember customers are always conscious of the best type of packaging. Ensure that your packaging appears of high quality and at the same time keep it within your budget. Have a packaging design that will make a customer recommend your product to other people.

Thursday, 6 July 2017

5 Shapes and Uses of a Folding Carton

A folding carton is a vital product for packaging companies. A folding carton is manufactured from paperboard by folding, cutting, printing as well as lamination. The end process of the entire creation of a folding carton is transporting the final product to manufacturers who need to use the boxes for shipping products. That is the generation of shipping boxes. These boxes have different uses that range from transportation to packaging and just storage at home. One of the interesting features of a folding carton is their ability to fit into any transport means under transit. They are then unfolded upon delivery. Folding cartons have a variety of uses depending on the shapes. Here are a few forms and applications in which folding cartons can be found:

Straight Tuck End
Straight tuck end folding carton has a vertical tuck at the end just like its name. These shipping boxes have an open end featuring flaps that run perpendicular to each end. The style is most of the time used in making chocolate wraps as well as energy bars and other minute food products, cosmetics and small volumes electronic devices.

Tuck Top

This may sound like an incorporated diving mode, but the reverse tuck top carton features an open end that facilitates durable flaps locking into place. The durable flaps provide longevity. This is an ideal box when it comes to shipping heavy items. It is also easy to open hence the convenience. Some of the uses include the shipping of wine bottles, perfumes, snacks like chocolates and office supplies like staplers.


Derived from its name, these shipping boxes have a straightforward and sleek open end. The end of the box sleeves on the product to spice the look of the package through custom designed boxes. The packaging of the product will acquire an extra layer with the aim of providing a secure package for the product. Additionally, the packaging will be ready for a social media presence.

Cake Box

This is a standard packaging carton in various pastry shops. A cake box is derived from the design of cakes. Most of these cartons take a square shape. They can be utilized in the packaging as well as the transportation of cakes and light weight delights. Some of the additional items a cake box can transport include clothing and pastries. Also, the cake box can have a translucent touch for the seller to give the client a clue on the contents of the box. A cake box is durable enough. This means that a cake box offers protection to valuable and sensitive products.

Hanger Box

If you are wondering how to transform your shelf space into a huge space to accommodate more items, a hanger box is what you are looking for. This is one way to maintain great shelf space. The hanger box is convenient in that one end closes. It also features a tiny hook space that allows the user to hang metal rods for clothes. This is a leading technology in cosmetics stores.

Different boxes have different shapes. The shapes determine the use of the boxes. With a clear understanding of these shapes and uses, it is easy to shop for or manufacture the right box required for shopping. Depending on the requirements of the clients, the form of the box should incorporate the use. These boxes come in different colors, themes, designs, logos, and preferences. Consider offering your clients a wide selection of variety.

Tips for Essential Product Packaging Design

Most people hold the notion that packaging is often done only to protect what is inside which is a wrong perception. Despite the fact that t...