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Tips for Essential Product Packaging Design

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Most people hold the notion that packaging is often done only to protect what is inside which is a wrong perception. Despite the fact that the main purpose of packaging is to protect whatever is inside, the main objective of packaging design is to create attraction. Your package should primarily act as your product ambassador. That is why it is important to invest in a packaging design that will keep you on the edge and give you a competitive advantage whether you are selling online or offline. The following are packaging design tips that will no doubt put you on a different level.



Tip one: Understand your Customers

When creating a package, knowing the needs of your customers is vital. It is what will motivate the type of packaging design you will come up with. For instance, if your packaging is directed towards young men of ages between 16 to 25 then it will have a great distinction compared to if you were targeting ladies aged between 35 to 45 years. This is the kind of information wh…

5 Shapes and Uses of a Folding Carton

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A folding carton is a vital product for packaging companies. A folding carton is manufactured from paperboard by folding, cutting, printing as well as lamination. The end process of the entire creation of a folding carton is transporting the final product to manufacturers who need to use the boxes for shipping products. That is the generation of shipping boxes. These boxes have different uses that range from transportation to packaging and just storage at home. One of the interesting features of a folding carton is their ability to fit into any transport means under transit. They are then unfolded upon delivery. Folding cartons have a variety of uses depending on the shapes. Here are a few forms and applications in which folding cartons can be found:
Straight Tuck End Straight tuck end folding carton has a vertical tuck at the end just like its name. These shipping boxes have an open end featuring flaps that run perpendicular to each end. The style is most of the time used in making cho…