Tuesday 16 August 2016

Custom Designed Boxes: Are they Worth It?

Custom boxes have become something even more popular for a lot of reasons. But are they worth the efforts? Aren’t they going to cost more and take a lot more time and effort to put together? Is it worth it, especially when putting it all together while also launching your brand? Well yes, and that’s because packaging is an integral part of the success a person has with the product, and if you mess this up, it’ll damage the brand’s perception, so it’s something you don’t want to mess up. 

Why Care about Product design 

The packaging shouldn’t be a super detailed thought and it’s something that a lot of brands usually think about last. It may seem like the simplest thing, but a lot of people get the packaging wrong. The right packaging can make or break a business, and it can be a big part of it.  If you’re looking to make your packaging stand out and work, it has to be brand-aware, good for users, cohesive and simple to use, functional, and also user-friendly and does have thought to this too. For example, for eco-friendly brands, green or recycled packaging is important. If your demographics are a bit younger, the packaging needs to be eye-catching, fun, fresh, and good for social media presence. If you’re making products for older people, then you want something that’s easy to use. 



Designing a Box 

Custom packaging helps with this, since it can help you make sure that you’re hitting the correct targets. For starts, you can choose the box style type that’s there, and you can choose wither one, two or four colors to print on there, and sometimes more, and you also may want to decide if you feel like printing on a couple of sides, or on every single side. Once you’ve decided on a few of these, you definitely want to work on the design aspects of this. There are a few things that should be finalized now, including the logo size, the image of the brand, and the different box sizes out there needed. 

Types of printing 

You also want to choose the type of printing that you want for this too. You can choose digital printing which lets it be put directly on top of the box, which is ideal for small amounts of orders. There is also litho laminating, which offers prints that are magazine quality, and over six different colors, and this is good for over 300 boxes, sometimes more. There is also flexographic printing, which is put on custom products directly, and offers three-color printing types. 



Why choose this 

The thing is with custom boxes, you get to choose the packaging that you need, and lets you use the correct kind of container for shipping. Custom designs let you ship this so that you can save a bit of money and time, and also look better too. You can create boxes that fit the brad with this, which means that people will remember this a whole lot more. it also offers benefits too. 



For example, you don’t have to use filler for the innards of this, and you also do reduce the shipping and dimensional weight that’s charged to this. Finally, you don’t have to use as much corrugated boxes and other materials. Overall, if you haven’t chosen to use this yet, you’ll want to make sure that you get the right results from this, and also get the benefits that you want from this and what you want to achieve as well too.


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