Retail Packaging

 Retail Product Packaging In 2021

Retail product packaging has become a crucial factor for brand owners in making their products more attractive to customers. Since customers have many options to choose from, businesses have to make sure that their products are attracting, informing, and connecting customers to their brands offline and online.

About 64% of consumers say that they tend to buy a product right off the shelf if they like its packaging. 55% of online customers say that they are more likely to return to a brand if it delivers the product in customized packaging. It means that your product packaging is an essential asset for winning new customers and retaining them in the long run.

You can use custom solutions for retail packaging as a way to extend your brand uniquely. A lot in this regard depends on the printing methods that you employ. Such printing methods include flexo printing, digital printing, top sheet lamination, and label mounting, and die-cutting. With the help of these methods, you can make your product package quite instinctive and get it spotlighted on both digital and offline fronts.

In this article, we will discuss retail packaging projections for 2021.

Impact of COVID 19 on retail product packaging

It is worth mentioning that every packaging trend is now influenced by the pandemic. COVID-19 has impacted how packaging trends unfold. Although consumer demands have increased due to this global situation, many companies and brands face a steep competition of attracting attention towards their brands. It means that the product packaging has a huge say in how your product gets attention in the market.

Another situation caused by the pandemic is the rise in shipping delays. This delay is not received well by the consumers, particularly ones ordering food products. This situation demands the product packaging to play a key role in preserving its freshness. A lot depends on the biosafety concerning product packaging.

Other retail packaging trends for 2021

The current situation has resulted in companies needing to adjust their retail packaging techniques to meet current and future requirements. Current packaging trends have to reflect progress, values of honesty, simplicity, and nature. Here are the trends that will likely emerge in 2021.

• Due to the general incline towards minimalism, neutral tones and soft colors will gain more traction. These trends are moving away from sharply contrasting colors. While shades of colors will remain there as per the requirements of different products, you can expect an overall shift from contrasting colors to more natural shades in the product packaging in 2021 and beyond.
• Window boxes have been here for a long time, but 2021 will see a rising trend of clear materials, which allow customers to have a look at the main product.
• Minimalism and simplicity also encourage the use of flat illustrations. The reason these illustrations are popular in the design industry is that they are practical and cost-effective. You can customize these illustrations according to your branding requirements.
• Sustainable packaging has been there for a while, and it is expected to grow further in 2021 and beyond. It means that we will see the use of more corrugated. Furthermore, plant-based packaging materials will get more popular.

2021 will be the year of the retail packaging revolution in a new dimension. You may want to consult your packaging supplier to gain access to all necessary packaging materials required in this regard.