Tips for Essential Product Packaging Design

Most people hold the notion that packaging is often done only to protect what is inside which is a wrong perception. Despite the fact that the main purpose of packaging is to protect whatever is inside, the main objective of packaging design is to create attraction. Your package should primarily act as your product ambassador. That is why it is important to invest in a packaging design that will keep you on the edge and give you a competitive advantage whether you are selling online or offline. The following are packaging design tips that will no doubt put you on a different level.

Tip one: Understand your Customers 

When creating a package, knowing the needs of your customers is vital. It is what will motivate the type of packaging design you will come up with. For instance, if your packaging is directed towards young men of ages between 16 to 25 then it will have a great distinction compared to if you were targeting ladies aged between 35 to 45 years. This is the kind of information which should drive tour packaging design.

Tip Two: Be precise in terms of wording

When it comes to a great packaging design, simplicity is golden. You should use a few and simple words such that when a customer comes across your product they can quickly tell what it is meant for and which brand it is. You should be aware that on average a customer takes approximately 4 seconds to look at a product on the store shelve. Consequently, you should avoid verbosity and fancy fonts that can easily deter a customer’s attention. Besides, ensure that you only include relevant information about the product.

Tip Three: Try Multiple Designs 

It doesn’t matter how well a package design appears, it is always important to ensure that your customers respond to it. For that reason, you should pick several designs and put it to test with say a focus group and determine if their response is in line with your objective with the packaging design. This will also help you to make any changes that you deem necessary depending on the responses from the focus group.

Tip Four: Stay up to Date 

No design however great it is can stand the test of time. That is why you should always be on the lookout trying to find out areas of improvement for your existing packaging supplies. Do not assume that your packaging brand is perfect and doesn’t require improvement.

Tip Five: Let Perfection be your Theme always 

Creating a quick and long-lasting impression on customers does not come easy. That is why you should work day and night to ensure that you create a packaging design that is super. It should be something which creates attention of even customers who might not be interested in the product. Try to imagine yourself as a customer and think of a brand or packaging design that you can’t avoid setting eyes on.

Tip Six: Quality printing 

There’s no other way to achieve great packaging design than having the best quality material. Remember customers are always conscious of the best type of packaging. Ensure that your packaging appears of high quality and at the same time keep it within your budget. Have a packaging design that will make a customer recommend your product to other people.

Designing Packaging for Cross-Cultural unboxing

Adapting packaging to fit cultures is becoming the new norm for companies. However, cultures are now shaping the packaging preferences that are there too. 

One example of this is the distinction between Japanese and Indian packaging, where in Japan, minimalism and brighter, more cartoony characters work, whereas in India, bolder colors make a larger statement. 

The way culture works does shape the packaging preference. If you’re not careful, you might use the wrong one. That’s why here we’ll go over how to make sure your packaging transcends world boundaries, making it something that will enhance all of your expectations. 

The Unboxing Rituals around the world. 

Some cultures also take into account unboxing and excitement. 

Some cultures take it slow, where they want to unwrap and look at every single one. Others will just tear into the package. If you’re working with a culture that wants the item without waiting, then make sure your packaging doesn’t have too much fluff to it. If the experience plays a major part, make sure to add some content that incorporates the ultimate experience. 

Protection is another. In places like Asia, it might be important to have protection, especially from being knocked and jostled round city streets. Some as well are also getting rid of bags, meaning that they’re able to be kept in cloth bags people buy, so you want to make sure that the product has some kind of protection for those short, but busy travels. 

Other places where people might order from far away and live out in more expansive areas might need something with more rigorous outer packaging, in order to protect from the elements.

Then, there's gift giving.   You don’t want to use black in China for example, for that signifies death. Reds and golds mean fortune, and if you want to convey that the gift will give good fortune, you’ll be happy about that. 

Symbols and Colors to Consider 

You also need to consider the symbols and colors of your items. If you know that a culture doesn’t take too kindly to having the first name at the forefront, and start with a surname, make sure to do that. 

We mentioned black meaning death in China, but other places it means sleek and modern. Being mindful of the icons and the color codes that are there will make packaging like this better for all that are involved. 

Shipping to Adapt to Locales 

If you’re someone who wants to adapt switching to locales without rebranding, you should look at different ways to make your current packaging friendly for all.

One example is language switching. Some boxes can be switched to different languages, and that of course means that they’ll be adaptable to multiple places.

Modular inserts are another. These inserts will modulate and change the nature of such packaging, offering you a better, stronger packaging experience than before. 

With cross-cultural unboxing, you want the packaging to be in a way where it’s accessible for all. Some companies have made an overall global packaging that serves to please everyone, regardless of where they’re from. Others have looked into making certain packaging for the localized areas, and getting translators to help with ensuring the accuracy of such items. 

Overall, you want to have your packaging not only meet, but exceed customer expectations on a global front. If you’re able to do that, and do it successfully, you’ll not only have happy customers, but returning ones as well that will be happy to spread the word of your packaging benefits to others that are out there as well too.

Why Bulk container Liners are Ideal for Shipping

Bulk container liners, which are known as sea bulk liners, are a type of packaging system that’s used to create and facilitate, while also securing the transit of different dry and flowable goods within different shipping containers in the ocean. 

Essentially, they’re a barrier that protects the product, and also separates it from the floor and walls of the container. 

You can load the liners through a belt thrower, a pneumatic, or a conveyor system.  There are different ways, which ensure a way for you to clean through, and then discharge each of the products once it gets to the destination.
Plus, they save a lot of money, especially when compared to using bulk bags or small bags for transportation. 

Who Uses These? 

Well, they’re used in a variety of different industries because they’re cost effective, practical, and also protect a lot of bulk items during storage and transit. 

Essentially, any item that’s dry and flowable will be packed within this. 

The most common usages include: 

• Soybeans 

• Grain 

• Rice 

• Fertilizer 

• Sugar 

• Soda ash 

• PET resin 

• PP resin 

However, there are a lot of different industries that are using this, as they protect the materials during the transit process, and also storage, but also contribute to better savings, less waste, and better operational efficiency as well. 

The advantages of Such 

Packaging these in bulk is a great way to save costs while also transporting the products. 

Here are the main benefits of using these bulk container types of liners for your needs. 

Less Transportation Costs 

A lot of bulk containers allow for the loading to; be denser, especially when you’re just comparing it to other shipping container packaging. Through the maximizing of this, a lot of products are transported with just one shipment, which leads to lower transportation costs for each unit.  The liners also help with minimizing the different spaces that are empty in the container, which reduces the need for more shipments. 

Gets rid of Secondary Packaging 

A lot of bulk packaging usually requires some secondary packaging, including boxes, bags, and pallets, in order to protect these materials while you ship them. Bulk containers, however, serve as the main primary packaging, which eliminates that need for secondary packaging, so it saves you a lot on labor and materials costs. 

Minimizes Loss and Spillage 

A lot of bulk container liners offer a barrier that’s secure, in order to prevent more spillage and even loss during the transit process. 

Through the reduction of water, and by ensuring that the materials do reach the destination in one piece, a lot of businesses are able to avoid the losses that come with lost and damaged types of goods. 

Better Efficiency for Loading and Unloading 

Many liners streamline the sea container types of loading and unloading processes. With each of these liners put in place, the materials are discharged from each of these containers without any extra time spent on cleaning and handling. This causes the labor costs to decrease, reducing this, and also decreases the time that’s needed to load and unload each of the items and their operations. 

Better Storage 

A lot of bulk containers are also used for storage bags, so you don’t have to worry about transporting materials from one type of container to the next, which reduces the shipping and handling types of expenses.  They also can easily be stacked, which helps with reducing warehouse space use. 

This is a great way to ship items and is more efficient than before.