If you want packaging that looks good and communicates the message in certain containers, one way to do it is to utilize the dielines to help with really creating an impactful message. Here, we’ll go over all about the dieline, and why it’s something to consider with your packaging needs.
What is It?
This is basically a file that’s made digitally that contains notes on the design, the cut lines that’ll be used for the box along with any pertinent markings for the packaging options. It also includes it for a variety of other kinds of packaging, such as envelopes or even mailers too.
How It’s Used
Pretty much, this shows the different folding areas that are required to have a dieline. A few businesses utilize these for maps, various brochures that they have, 3D ads, and even other products. It’s considered a template that brands will use to help figure out just how you want to cut this, various graphics to use, and a whole lot of other cool things.
The cool thing as well is that if you have a good box that worked in the past, you just want to utilize the dieline as a comparison tool, sending it to the company that makes this in order to make sure it hits the correct specifications. This is something that, when a person who is making the boxes gets this, they look, adjust it, and then make a prototype. If the prototype works, then guess what, you can actually start printing the design. It also may need another round to finalize any important aspects of the design.
Dielines offer the following benefits:
Gives you accurate measurements, ones that are usually large so that you can protect the item within, but it isn’t going to completely eat up the budget or look like a waste of product.
Offer visuals to test them and see if it works. You can use this dieline to see if the place for the logo and whatnot the correct way is to do this.
Offer performance testing to see if this is the best way to get the box to the customers, and if there are errors, it can be corrected before mass-production
Get feedback for important parts of it, letting the management, graphics team, marketing team, and the legal aspects of it get finalized, offering decisions that do minimize the waste that’s there.
A big thing to understand is that not everything might need this after the first round of printing, but if you do have a box you’re looking to possibly create, then use a dieline.
Dieline parts
Every single dieline made is not the same, and the application of this along with the decisions made in marketing are a big part of this. The trim line is a big part as it sows the final dimensions of this, and of course the shape too. You’ve also got the bleed line, which is outside of where the rim line is, and it pretty much showcases the visuals needed, and offers space for each of these parts to be placed properly.
There’s also the line for folding which shows the folds along with the flaps. You’ve got perforated lines which shows what can but torn to ensure that the marketing and design fits this. There are also inner lines to showcase handles or holes that are needed, along with windows. Finally, you’ve got the glue lines, which are lines that show where adhesive needs to be. Businesses use these for a variety of reasons, and they offer benefits.